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About tiffany bova

Latest AI-curated news and analysis about tiffany bova, including breaking stories, expert analysis, and global coverage. Updated in real-time with AI-powered summaries to keep you informed.

Related: futurum · frontier partners · ai adoption · channel partners · change management

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The New ‘Frontier Partners’: Selling Change, Not Technology
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The New ‘Frontier Partners’: Selling Change, Not Technology

AI Partners Are Now Selling Change, Not Just Technology Futurum's Tiffany Bova reveals a shift in the channel ecosystem where "frontier partners" focus on delivering AI-driven transformation rather than traditional products. These partners help organizations navigate change management alongside technology implementation. The approach signals how vendors and distributors must evolve to meet enterprise demands for holistic AI adoption.

CRN · 2026.03.17

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